For my Artifact I choose to take on the role as the look-book, and magazine ad designer. For the design of the book I wanted to go with a very simple design that stayed with the popular ideas minimalism. Also wanted to to make it easy for the target audience to know what Rosstein is, what it represents.  The audience after looking at the ads that wearing Rosstein means wear an attitude of confidence and power.

When it comes to the over all setup design of the add, I wanted to stay with the ideas of gestalt's continuity. I wanted to all look the same, This was a challenge because we ad shipping issues with the clothes we actually wanted the models to wear and actually getting them here. But we did what we could with what we had. I wanted the ideas of balance to play effect that although the pictures were all varying sizes color and texture, that it still felt balanced, while staying away from a basic squared up placing of the photos.

For the front page I wanted to give it some depth, so I over lapped the photos with the logo. I liked the fact that Hailen and I without much conversation placed the same two photos in the same place in both our designs of the website and the ad. Which goes to say a bit of our planed design concept and that we both understood what we wanted to create. I also placed the simplified logo at the top of the page so that you will recognize Rosstein when you see it. 

So i don't know why this page seems to have a gray tint around it, cause it shouldn't. When it is all simplfied white it seems like a page that is empty but also full at the same time. I placed the logo upside down so that it makes your brain activate and think thats not normal, you stop and pay more attention to the page rather than glaze over it quickly. I photoshopped the red shirt De'vante is wearing because the original print was dark and hard to identify, so I changed it and also placed the logo on the hat so that you could see it on product. 

For this page I wanted you to be able to simply see the clothing on the models as a full body shot, as well as see the versatility of the clothing and that you can fit many different needs with the clothing.

For the final page I wanted you to see the clothing in actual life situations rather than just in preset conditions. As I commented in the first section, I stated  that I wanted the ideas of balance to play effect although the pictures were all varying sizes color and texture, that it still felt balanced, while staying away from a basic squared up placing of the photos. I also wanted to sell the brand and give you a reason to see more from us. this look book/ ad for magazines, will be found in the packages Rosstein ships, and in magazine articles. 

Mis-En-Scene: American Sniper (Bar Scene)

For this assignment I took the role of the makeup and wardrobe designer. As a costume designer it is my job and responsibility to make, design, and create the costumes the actors will wear in each of the scenes of a movie. This job has a lot of importance to a film because a good or bad costume could make or break a film, such as the outfits that Jennifer Lawrence wears as Katniss Everdeen in The HUnger Game series. As well the job of the makeup designer is to make sure that the actor looks the part of the scene he or she is trying to complete. That may include the over seeing of Fake blood, wounds, cuts bruises, and scars.
For the movie American Sniper, Luisa Able was the makeup department head. She has worked on other films such as Inception, Interstellar, and the Dark Knight, ( she must have a pretty good relationship with Chris Nolan). For the Wardrobe Director Mustafa Alyassiri Was the Head Advisor. It was fairly easy to decide what type of costumes Bradley Cooper what wear through out the movie mainly because the movie is based on a true story. Much documentation and research went into the types of clothes that Chris Kyle would actually wear in his life. An interesting fact is that Cooper was given a pair of shoes that Chris actually wore in real life, and wore them through out much of the making of the movie, and as far as I know still wears them from time to time today. As Far as the look of Cooper for the Film he decided that we desired to be as much like Chris as possible and put on 40 lbs in order to look as bulky and large as possible. For the particular scene of Chris in the bar after returning home from his tour, a phone call takes place. In this scene we decided to dress Cooper in an civilian outfit that made it seems as though Chris Kyle had been home for more than a couple hours. rather than have Chris still in his uniform as though he had just got a plane and stopped at the bar on the way home. We wanted it to have a feel that Chris had made an intentional decision to not return home to his family. In addition it is a significant outfot because it resembles the idea that Chris will now be a civilian rather than a solider, and that he is trying to accept that role, which he obviously has some emotional issues with as you can see in the scene

Favorite Director

My favorite director In the film industry would have have to be Quentin Tarantino. Have directed some of pop cultures greatest films I find is films not only interesting in the way they are filmed, but in the way he develops his characters.  To me Tarantino makes his films feel more like comic books then most Marvel films. I love the way zooms in from a far to the profile of a character. Of all the films that Tarantino has directed, Django would fall at number one for me, with Kill Bill part 1, and part 2 following. After that is would be Pulp Fiction, and then Inglorious Bastards.
Another one of my favorite things that Tarantino has done in his films is the use of the most subtle easter egg. In most of his films there is some way or another a connection to the other films and characters he has created. I won't go into much depth here about those, but if you searched them in the inter-web it wouldn't take long to find them.

Michael Jordan to the max

I like this photo because it draws your attention to two places depending on who you are. One of them is the hoop, and the other is Michael Jordan and the motion that he is carrying towards the hoop. I like how he is not centered and neither is the hoop or his destination. I figure that the image has been slightly enhanced to get him in such great focus, and the crowed blurred.

The good the bad and the ugly

For my choice of design that is good I have chosen a piece of art that was designed and done by Shepared Fairey. I have always liked his style of art and symmetricality. The way that he generally balances his art and all has a similar and now very iconic style to it. the gradient of color in the piece is bright and catchy but subtle all the same. this design is not good simply cause it looks good, but its well thought out and planned in advance and takes time to place the mural on the wall. This piece also continues the uniformity of Shepard Fairey which he made famous through the clothing brand OBEY. This art piece also follows the law of proximity, and closure.

This is an obvious example of poorly done wall art. It is bad not only because its a rip off or raiders original, but because the poor and unfortunate soul who did it couldn't even put it in a straight line, most second graders could do better i think. It wasn't well thought out and poorly executed. its not attractive to the eye, or entertaining at all. I would hope that after this the artist gave up all hopes of graffiti, and went to find a job in which his services would be useful.   

Law of proximity

Identity 

Campaign 

Exhibit 

Caleb, A-A-Ron, Jeremy, Halin, Chase.

Contrast, Balance, Harmony

I find this image to display contrast, balance, and harmony through the cliche reflection on water picture. I did have another picture that was an image of Nike shoes, but once I saw this picture it grabbed my attention. The balance of the reflection from the arched bridge creates a nearly perfect circle, which illicites in me a sense of wonder as to who created the bridge. Not only do i wonder who created the bridge but how long ago was the bridge constructed. the harmony of the reflection and how similar the colors of the reflection are to the top side are amazing to me. This image could easily be flipped upside down and a sense of self- questioning would be inspired as to whether or not you were seeing the image correctly. There is almost no distortion at all which is unique. On the other hand the contrasting golden rays of light that are straining across the water. Additionally the structure that is right in the middle of the arch, is balanced, harmonic, and contrasting at the same time to me. If I had to guess I would say that the timing of this photo is in the morning, which to me is very relaxing and brings me a sense of harmony. 

Just for kicks, no pun intended, I want to post this picture not only because the shoes in the picture are Air Jordan IV's which are my favorite; But because the balance of the reflection, and the contrast on color and lines, shapes, and forms on the shoes is interesting to me.